My Products

The healthcare marketplace was generating only ₹5L in monthly revenue with untapped buyer segments, inconsistent follow-ups, and no structured feedback loop between sales and product.

As a key revenue operator in a B2B healthcare marketplace, the mandate was to scale monthly revenue while building repeatable systems. The platform connected healthcare providers with medical supplies across India, serving hospitals, clinics, and diagnostic centers.

By improving customer segmentation, building a lead prioritization framework, optimizing campaign follow-up cadences, and creating a structured feedback loop to the product team, revenue could be scaled significantly within 12 months.

• Segmented the customer base by buyer behavior, purchase frequency, and order value tiers
• Built a lead prioritization framework scoring prospects by readiness, budget authority, and product fit
• Designed multi-touch follow-up campaign sequences with timing optimization
• Created structured feedback loops from sales conversations to product team for feature prioritization
• Ran weekly GTM alignment sessions across sales, marketing, and product teams
• Implemented performance dashboards tracking conversion at every funnel stage

• Sales: Lead qualification and pipeline management alignment
• Marketing: Campaign messaging optimization based on buyer personas
• Product: Feature requests triaged from voice-of-customer insights
• Tech: CRM customization and automation support
• Operations: Fulfillment SLA improvements based on customer complaints

• Segmentation is the single highest-leverage activity in B2B sales – treating all customers the same destroys unit economics
• Feedback loops between sales and product must be structured, not ad-hoc – weekly cadence with templates works best
• Lead scoring models need continuous recalibration as the market matures
• Cross-functional alignment requires a shared language – metrics dashboards became that language